Restaurant menu covers do much more than simply protect your menus. These functional binders or folders also present a valuable opportunity for you to get your restaurant’s name and information in front of your patrons. Is your restaurant a trendy establishment aimed to please the young and hip crowd? Maybe your restaurant is a neighborhood icon that is simply refreshing its look. Whatever your restaurant’s personality might be, your restaurant menu cover is the place to show it.
Of course, the most important piece of information you can have on your restaurant menu cover is your restaurant’s name. Even though your customers have probably heard your name before, you undoubtedly want to cement its place in their minds. Whether you choose to have your restaurant’s name screenprinted on the front of a fabric menu cover or embossed into the face of a leather menu cover, you can bet that your name’s presence will make an impression of patrons.
Having your restaurant’s logo on your restaurant menu cover is almost as important as having your restaurant’s name on the cover. In fact, many logos are more recognizable than their corresponding business names. An obvious way to incorporate a logo into a menu cover’s design is to have it imprinted on the cover. However, budget-conscious restaurant owners can simply include the logo on the front page of their menu. Once placed into a café menu cover, that logo will be highly visible to all of your patrons.
The back cover of your restaurant menu cover presents the perfect opportunity to share a little more information about your restaurant with your customers. Do you have restaurants in multiple locations? Be sure to list each location and its street address on the back of your menu cover. Who knows? A patron who enjoys your restaurant while visiting with friends may become a recurring customer at a location that is closer to his home.
Your restaurant’s phone number should also be provided on the back of the menu cover. Do you have a space for private parties? Maybe your restaurant offers take out orders. Some customers may even like to call ahead to be placed on your seating list. Make it easy for customers to get in touch with you by providing a phone number for each of your locations.
Finally, if you have an active website, you should definitely include its web address on your restaurant menu cover. Once a guest visits your website, you are given so many more opportunities to connect with your customers. You can invite them to register for email updates and really interact with them.
Your restaurant menu cover will easily convey all of this information to your customers if you allow it too. As you design your cover, you should try to include as much information about your restaurant as you can. Although you may not have the time to share your restaurant’s story with each of your customers in person, your menu cover may encourage a casual customer to become a longstanding customer.
